STRIVE
PERSERVERE
ASPIRE
REACH
&
KEEP GOING.
No matter what, whether it’s one word or all of them, you have the power to ignite your dreams—no matter how big or small! Find your SPARK, let it blaze, and watch everything else follow.
What does SPARK stand for?
THE SPARK NEVER FADES SERIES
The SPARK Never Fades series was created to carry this mission further. It will be a platform to highlight the stories of resilience, struggle, and perseverance that so many people carry with them. Whether through athletics, personal battles, or everyday challenges, the series exists to share one truth: no matter how dark it gets, your SPARK never fades.
SPARK is more than a brand — it’s a mindset.
It was born from struggle, resilience, and the belief that no matter who you are or what you’re facing, you have a fire inside you waiting to be ignited.
For me, that fire started as a Division II lacrosse player battling school, limited playing time, and burnout. There were days I questioned if it was worth it — but choosing to keep pushing forward turned doubt into drive, and a personal mantra into a vision to inspire others.
SPARK is that choice: to turn setbacks into fuel, to keep moving when stopping feels easier.
WHY WE EXIST
When you wear SPARK, you’re not just putting on clothes — you’re wearing a reminder. A reminder that your fire matters, your journey has purpose, and you are capable of more than you know.
Because no matter what you’re up against — the SPARK never fades.