THE SPARK NEVER FADES SERIES

The SPARK Never Fades series was created to carry this mission further. It will be a platform to highlight the stories of resilience, struggle, and perseverance that so many people carry with them. Whether through athletics, personal battles, or everyday challenges, the series exists to share one truth: no matter how dark it gets, your SPARK never fades.

SPARK is more than a brand — it’s a mindset.
It was born from struggle, resilience, and the belief that no matter who you are or what you’re facing, you have a fire inside you waiting to be ignited.

SPARK is that choice: to turn setbacks into fuel, to keep moving when stopping feels easier.

WHY WE EXIST
When you wear SPARK, you’re not just putting on clothes — you’re wearing a reminder. A reminder that your fire matters, your journey has purpose, and you are capable of more than you know.

Because no matter what you’re up against — the SPARK never fades.

Episode 14 of A SPARK Never Fades, featuring John Lattimer — a men’s basketball player at Rollins College and an active member of the U.S. military with a powerful story to tell.

John lives a life built on discipline, purpose, and service. Balancing college basketball with military duty is no small task, yet he approaches both with humility and a relentless work ethic. Throughout his journey, he’s learned the importance of finding something deeper than motivation — a skill, a craft, a direction in life that you can build and sharpen no matter what challenges come your way.

His perspective is one that stays with you. John talks about life through a lens of growth: learning how to carry responsibility, how to push through the moments most people never see, and how to stay grounded in what truly matters.

His story represents what SPARK stands for at the core: Strive. Persevere. Aspire. Reach. Keep going.

And Episode 14 is a reminder that a spark doesn’t fade when you’re committed to becoming the strongest version of yourself.